MAZDA

“FOCAL POINT”

DEALER PUBLICATION

Challenge:

The client just wrapped-up a national in-dealership training tour that focused on both Mazda brand heritage and their product line-up. To ensure sure all of this extensive training wasn’t short-lived, they needed to provide follow-up sustainment training.

Solution:

To not overwhelm the dealers with more large chunks of training materials, we created a “bit-sized” weekly publication named Focal Point that narrowed-in on just one brand or product topic at a time.