KIA

“NEXT LEVEL”

RFP RESPONSE

Challenge:

Kia needed to overcome people’s perceptions of Kia making cheap, drab-looking cars. So, they needed a partner to design and deliver immersive experiences to build awareness and create excitement around Kia and its vehicles.

Solution:

Create a response capturing the newfound energy that the Kia brand was starting to demonstrate in its new lineup of head-turning cars.