K-Y
“WHAT LUBE ARE YOU?”
INTEGRATED CAMPAIGN
Challenge:
Evolve K-Y’s online presence from something purely functional into something that supports K-Y’s new sex-forward mission and elevates the brand in new ways that inspire more people to explore.
Solution:
By starting a digital conversation with a series of questions, K-Y will guide people to the lube that best suits their needs, resulting in a unique profile that celebrates their sexual style.
