HONDA PILOT

“MUSCLE FLEX”

SPONSORED ARTICLE IN car and driver magazine

Challenge:

Write a 600-word article about the Pilot’s all-new TrailSport edition on behalf of Honda that seamlessly blends into the rest of the iconic car magazine’s articles.

Solution:

Combine my appreciation of true “gearhead” writers and my high school journalism skills in a piece that might fool some readers if they miss the “sponsored content” icon above the title.