Honda X NHL

“A BEAUTY Give-and-go”

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Challenge:

Remind hockey fans that Honda has been a proud sponsor of the NHL for years.

Solution:

Pour Honda’s hockey-heart out in words with an ad in the NHL All-Star Official Game Program.

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Full-page ad that proves Honda truly gets hockey and its fans. Both Honda and the NHL loved this ad so much that they ran it again the next year…just had to change the headline to “…15 years and counting.”