FLIGHT CLUB

“DON’T GET GOT”

INTEGRATED CAMPAIGN

Challenge:

With so many new competitors flocking to the high-end/rare sneakers market, Flight Club needed to stay relevant.

Solution:

Turn Flight Club’s longevity into an asset. They have been in this business the longest, so they are the experts you can trust to make sure you “don’t get got” when spending this much on sneakers.

AI FILTER

Aim the Flight Club AI filter at your kicks to see if you got got…

…or not.

MICROSITE

Launch a video call with a Sneakerhead Detective to learn what makes your shoes the real deal or a knock-off.

OOH

Animated for day and night to show just how detailed we get to determine if a shoe is legit.

PRINT

Proves that Flight Club knows shoe specs inside and out. To them, it ain’t complicated; it’s obvious.

ZOOMED-IN COPY

A closer look at the above print ads’ body copy…in case you got to know.

Ad 1: Only a sucker doesn’t recognize the incorrect Styrene-butadiene polymer used in the python pattern on fake Nike Air Yeezy 2 Solar Reds.

Ad 2: The 1 millimeter difference in the cross-stitch on the rear tab of the NikeCraft Mars Yard 2.0 should be a dead giveaway.

Ad 3: Ha! You call that an adherence to the strict minimum glue allowance below the heel strap on a Nike Air Presto X Off-White?