CHINATOWN

“TAKE A STAND AGAINST HATE”

INTEGRATED CAMPAIGN

Challenge:

COVID-19 hit small businesses hard. For those located in Chinatowns, it was a one-two punch — slow sales and prejudice.

Solution:

Help combat both by making a grocery trip to Chinatown an act of protest against racism.

OOH

Spread the word across cities that simply shopping in Chinatown helps fight prejudice.

GUERRILLA POP

It’s a widespread “produce sticker takeover” encouraging shoppers to take a stand — and their business — to Chinatown. We slap these tiny, mighty stickers all over produce in non-Chinatown grocery stores to help spread the word one apple, banana, carrot at a time.