CERNO

“DESIGNED IN CALIFORNIA, INSPIRED BY NATURE”

INTEGRATED CAMPAIGN

Challenge:

Cerno is a boutique lighting fixture company that wanted to attract buyers who appreciate artisan craftsmanship.

Solution:

Less specs, more story. We captured imaginations by highlighting what inspires Cerno’s lighting fixtures — nature.

PRINT

Series of full-page back-cover ads in luxury home magazines that beckons readers to explore the nature-inspired fixtures.

EMAIL

We lit up the target audiences’ inbox with animated gifs that reveal Mother Nature’s influence on their designs.

LOOKBOOK

We elevated Cerno’s lighting fixture catalog by creating a coffee table book that tells the story behind their beautiful designs.